Monitoring online buzz and social media are quickly becoming critical to many businesses that are leveraging new communication tools and building relations in new ways with customers.

Silverbakk is a Swedish startup that monitors social media based on language and relevance with some pretty unique tools. Most of their customers are big multinational corporations, mainly in Europe. I had a chat with founder and CEO Fredrik Stenbeck on how you become and online success and how you bootstrap a successful startup. 

 or download the MP3!

This is Silverbakk

Founder: Fredrik Stenbeck

Founding: Bootstrapped by the team.

CEO: Fredrik Stenbeck

Mission: Silverbakk helps companies to measure online success by providing products that will make the process easy and always aligned with your business objectives. Our products are always easy to use and made to fit the way you work.

Competitors: Radian 6, Meltwater